28.12.2020

The project is aimed at saving the lives of newborns. Its goal is to raise funds for the purchase of modern resuscitation equipment for children’s hospitals and perinatal centres in Kazakhstan.

“This year has been quite challenging for everyone, including charities around the world. The efforts of all countries and organizations were aimed at combating the coronavirus pandemic and its consequences. As a Foundation that has been working in Kazakhstan for 14 years to reduce infant and child mortality and disability, we have felt this to the fullest.

It is essential to combat the spread of coronavirus. But children continue to need emergency resuscitation care every day. That’s why we launched the social campaign titled The Power of Caring.

Its goal is to direct the synergy of Kazakhstanis to save children’s lives in Kazakhstan. This can be done if the intensive care units of our hospitals have the most modern equipment — incubators for intensive care of newborns, CPAP and ventilators, neonatal monitors and dozens of other medical units. Therefore, we are very grateful to Gennady Golovkin for his participation in supporting our power of care and the Let’s Breathe Life project. Hopefully, this will inspire many of our compatriots to take part in raising funds for this project,” said Aidan Suleimenova, president of the AYALA Charity Foundation.

The Let’s Breathe Life project has been implemented by the Foundation since 2007. With the support of major corporate sponsors and donations from Kazakhstanis, modern resuscitation equipment was installed in 67 children’s hospitals and perinatal centres in 36 cities of Kazakhstan.

In 2020, as part of the Let’s Breathe Life project, the Foundation installed 2 ventilators in the intensive care unit of the Almaty Children’s Infectious Diseases Hospital with the sponsorship of Chevron. Using funds collected through boxes in the Gasenergy gas station network, in the Qaganat catering network, in the Mamma Mia and Ciao Pizza restaurants, through transfers through Kassa24 terminals, donations from private sponsors, an incubator for intensive care of newborns and one phototherapy lamp were transferred to the Aktobe Medical Centre. The Centre for Perinatology and Pediatric Cardiac Surgery in Almaty received 3 phototherapy lamps and an electroencephalography monitor. The Foundation donated two phototherapy lamps to the Almaty City Perinatal Centre.

However, medical equipment breaks down and needs to be replaced in 5-7 years. Therefore, the AYALA Foundation is constantly collecting donations and searching for sponsors to purchase new resuscitation equipment, for which medical institutions do not have enough allocated budget funds.